Neva and Togg

Togg is Turkey’s first electric automotive brand, bringing together electric mobility and connected digital experiences. Its cars offer a space for entertainment, creativity and personal expression alongside the journey itself.

Together with Neva XR, we developed six applications and experiences for Togg: digital souvenirs, music-making tools, an AI camera, dashboard art, AI radio and an immersive installation for CES 2024.

Magnet turns travel into a collection of AI-generated souvenirs. Users receive a new badge for each city they visit, building a personal record of the places they have explored.

We implemented the .NET backend and integrated Stable Diffusion for image generation. A robust queue system manages the generation process, keeping requests organised and processing images reliably.

We developed SmartBeat, a music-making application that runs inside Togg cars. Its launchpad-style interface lets users trigger and combine musical elements, turning the in-car screen into a playful space for creating and remixing music.

AI Camera lets users take pictures inside the car and transform them with different AI effects. We developed the application around three years ago, when straightforward integrations for this kind of experience were not readily available. Bringing image capture and AI transformation together required custom integration work to make the experience work within the car.

We developed Mode Art, a dynamic art gallery for the car’s dashboard. Neva collaborated with multiple artists to create artistic videos, and our application brought those works into the vehicle. The moving artwork gives the interior a whole new look, making the dashboard part of the artistic experience.

We developed AI Radio to bring AI-generated music into the Togg experience. The application plays generated tracks across different genres, giving users a new way to explore music from inside the car.

For CES 2024, we developed an interactive experience that connected the car’s visuals with projections in the surrounding physical space. By bringing the in-car screens and the installation together, the experience extended beyond the vehicle and immersed visitors in a shared visual environment.