A NOVEL APPROACH TO AR & ROBOTICS: BEHIND THE SCENES OF AN INTERACTIVE EXPLORATION OF A FUTURISTIC ARCHITECTURE

A case study on the creation of a dynamic, interactive experience enabling exploration of MOL Campus building with your hands.
OVERVIEW
— THE CLIENT

MOL Group, a leading global oil and gas corporation based in Budapest, Hungary, has been steering the industry for over a century. With an impressive international footprint in more than 30 countries and a robust, dynamic workforce of 25,000 professionals, MOL Group is a testament to excellence and innovation.

— THE PROJECT
Client
Project
Start Date
Delivered on
Services
Technologies
Components
Desktop Application
Azure Kinect DK
UR5 Robotic Arm
Brio Web Cam
Credits
Creative Agency
Digital Agency
Software Development
Pulse Group
Solarflare Studio
Rightsoft
THE IMPLEMENTATION
— THE SCOPE

We were tasked with creating an immersive, hands-on experience that would enable public to discover the sustainable features of the building through an novel AR approach.

— THE APPROACH

To thoroughly refine the experience and avoid all potential problems on site, we built a replica of the setup in our office.

Working on this replica enabled us to do detailed testing and experimentation. In example, we tested various interaction methodologies to control the robot and we user tested these different methodologies to ensure an intuitive and user-friendly experience.

Extensive tooling was developed to simplify the installation process and facilitate seamless setup and user interaction at the MOL Campus.

— ROADBLOCKS

Navigating through challenges such as establishing real-time interaction between users, robotic arms, ensuring system stability and avoiding technical glitches, while also creating a platform that is not only functional but provides a smooth and captivating user experience, were some of the main roadblocks encountered and overcome during the project.

Because this installation is at a publicly available area, we made sure to provide a seamless and uninterrupted experience even though the camera captures multiple bodies. This meant we had to build a bespoke algorithm to identify and continuously track the intended main user.


The second challenge lay in ensuring optimal performance. Manipulating tens of thousands of points to deliver a smooth, high-fidelity experience at 60 frames per second was no small feat. We tackled this hurdle by harnessing the power of Unity 3D's Data-Oriented Technology Stack (DOTS) and Burst Compiler. These technologies enabled us to significantly enhance performance, allowing for efficient, high-speed processing.

Conquering these roadblocks wasn't easy, but our dedication to quality and commitment to delivering an exceptional user experience enabled us to create a masterpiece that embodies MOL Group's commitment to clean energy transformation.

THE RESULTS
Our endeavor culminated in a stunning masterpiece - a multi-touch application that not only mesmerizes but also effectively conveys MOL Group's remarkable journey towards a greener future. The installation at the MOL Campus immediately became a center piece, drawing visitors into its interactive, generative display and beautifully translating the abstract concept of clean energy transformation into a tactile and visual experience.

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— THE FUTURE

We are incredibly proud of the final product - an application that stands as a testament to MOL Group's commitment to a sustainable future and Rightsoft's unwavering dedication to quality and innovation.

Rightsoft has been a cherished business partner of Solarflare Studio since 2021, helping bring to life numerous projects for esteemed clients like ASICS, Ford, and Lego. We are committed to maintaining this trusted relationship and anticipate creating many more innovative projects in partnership with Solarflare."

Let’s build something
together.

Drop us a line about it.